02:17 pm, Saturday 20 October, 2007
Source: SMH
Victoria’s workplace safety watchdog will launch a new advertising campaign on Sunday to try to cut industrial accidents it says are claiming too many lives.
WorkSafe executive director John Merritt said that with 20 deaths reported so far this year and dozens of other serious incidents, “a reality check was urgently needed.”
He said too many workers are dying as a result of accidents.
“Safety must be part of workplace culture,” Mr Merritt said.
“The campaign reinforces the idea that workers’ attitudes to safety are heavily influenced by their immediate manager or supervisor,” he said.
“They need to think ahead when deciding how work is to be done.
“Where a good example and expectations are set, a strong safety culture can be established and maintained.”
He said the ‘Homecomings’ advertising campaign last year showed workers why it was important to value safety.
It used scenarios in construction, manufacturing, warehousing and farming to demonstrate how an accident affected families and communities.
WorkSafe said this year’s ‘Supervisors’ campaign used Australian humour to explain to Victorians what they should not do at work.
Since January this year 20 workers had been killed in work place accidents, compared to 18 at the same time last year.
Nearly 30,000 serious injuries were reported to WorkSafe during the 2006-2007 financial year, Mr Merritt said.
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